25 Photoshop Tutorials for Designing Creative Product Advertisements

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Advertisements often display a lot of creativity in design. After all, they have to grab the attention of viewers. Photoshop is an excellent tool for designing advertisements and thankfully, there are a number of tutorials that show how to create amazing advertisement designs.

In this post we’ll feature 25 different tutorials that can help you in your own advertisement design. The collection includes video tutorials as well as text-based tutorials. You’ll find some that are intended to be used for designing print advertisements and other for digital or online ads.

Photoshop Tutorials for Designing Ads

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Energy Drink Advertisement Design Tutorial

This video tutorial shows the exact process you can use to create a bright and colorful ad for an energy drink. There are also some photo manipulation techniques involved.

Professional Product Ad in Photoshop

This watch advertisement design is simple, elegant, and beautiful. It’s the perfect approach for a luxury product like an expensive watch.

Banner Ad Design Tutorial

Learn how to create a colorful banner ad that’s sure to stand out by following along with this video tutorial. You’ll actually see how to create a group of banners in different sizes and dimensions (all with the same style) to be used in various places.

Make a Soft Grunge Product Ad Design in Photoshop

This text-based tutorial walks you through the process of creating a shoe advertisement that incorporates a splatter effect.

Sneak Ad Tutorial

Create a Shoe Advertisement Poster Using Floral Elements

Here is another shoe ad design with a completely different style than the previous one.

Shoe Ad

Design a Stunning Sneaker Advert

This sneaker ad uses glowing light effects to stand out.

How to Design a Sneaker Advert

Create an Amazing Ad in Photoshop

Here’s a similar ad that really looks professional. Learn how to duplicate the design be following along step-by-step.

Nike Ad Tutorial

Simple Social Media Ad Design Tutorial

Social platforms like Facebook, Instagram, and Pinterest are among the best places to advertise for high ROI. This tutorial shows how to create a simple but beautiful social media ad.

Simple Social Media Ad Tutorial

Here is another social media ad tutorial. It shows an approach you can easily follow and adapt to create your own unique designs.

Design a Sleek Diamond Poster Advert

This diamond poster ad is elegant and easy, by following along with this tutorial. Be sure to see our collection of Photoshop poster design tutorials for more ideas.

Diamond Ad Photoshop Tutorial

How to Make a Car Advertisement Poster

This design uses a nice dispersion effect that is a perfect choice for a car advertisement. Of course, you can use the same technique to create ads for other types of products as well.

Create a Freshly Baked Cafe Ad

Here’s an elegant, professional-looking cafe ad that’s made by using some pre-designed elements.

Ice Cream Ad Design Tutorial

This colorful ice cream ad looks just like something you’d see on social media or in your email inbox.

Instagram Pizza Ad Tutorial

Learn how to design an advert for a pizza restaurant by following along with this video.

How to Design a Web Banner Ad

Here you can learn how to create a series of banner ads with matching themes and styles. The example is for a sports accessories company, but you could use the same approach for other purposes.

How to Make Animated GIF Banner Ads

Animated banners can be extremely effective for grabbing attention and this tutorial shows you exactly how to do it.

Design a Frosty Beverage Advertisement

This ice-cold beverage design looks like something you’d find in a magazine.

Cold Beverage

Strawberry Juice Advertising Poster Design

Create a bright, colorful drink design by working along with this Photoshop advertisement design tutorial.

How to Design Instagram Ads Using a Gradient Effect

Gradients are often used with advertisements. This video teaches how to create a beautiful ad with a gradient background. The process is pretty straightforward, but the end result is a high-quality social ad.

Create an Animated GIF Banner Ad

This is another tutorial for learning how to create an animated banner in Photoshop. Use this type of banner online and you’re sure to get more visibility and more clicks.

Orange Juice Advertising Poster Design

Here’s another colorful juice poster tutorial that shows how to create a professional-caliber advertisement design.

Create a Smartphone Ad

Create an ad for a smartphone by following this approach. You can use the same techniques to create designs that resemble other types of mobile phones.

Smartphone Ad

Create a Shampoo Advertisement in Photoshop

This is a simple advertisement that shows the product with other containers blurred in the background. Add your own text to your design if you’d like.

Shampoo Ad

This cologne ad is fairly simple, but the high contrast definitely helps to ensure that it’s noticed.

High Contrast Black & White Ad

High Contrast Black & White Ad

How to Create an Anti-Smoking Ad Concept with Photoshop

Learn how to design an ad with a good cause. Encourage others to quit smoking with your own design.


Final Thoughts

Many graphic designers use Photoshop to create ads for their products and services, or for clients. These tutorials represent a wide range of approaches and types of ads. Follow along with a few of them and you’re sure to learn some techniques that can be useful in your own projects.

For more Photoshop tutorials, please see:

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New Website Launch! « Joe McNally’s Blog

One of the silver linings of this past, very difficult year has been time at home. Time at home with Annie, time at home for dinner, time at home to reorganize the studio, and time to rummage through many years of photographing. Very illuminating, to be sure. There were takes upon takes that made me think I was doing something closer to dumpster diving, rather than mining a worthy archive. The question, “What was I thinking?” bubbled up in my head, much more than once.

But there are things there. Pictures, significant points in time, memories, jobs, people encountered…..which led me to the idea of a new website. A mix of old and new. Work shot a month ago, work shot 30 years ago. Famous folks, odd tales, shot on film, shot with pixels, shot in legendary locales and some, shot just down the block on the streets where I lived.

Presented differently. With some new language and categories.

Over the years, some of the web language governing our site had gotten a bit garbled. No one’s fault but mine. You move so fast, work piles up, and even if you’d like to take a deep dive into something on the studio front, you don’t. Because you’re not there. Lots of time in the air, lots of wonderful places and jobs. The hectic mandate of making a living with a camera. The pandemic has been a big pause button.

Now, just one website – joemcnally.com – simple. We still use the robust engine of PhotoShelter, and rely continuously on the ability of the site to store the archive, send pictures, service clients, and show our larger gallery of work. We are huge fans of PhotoShelter and what they do with and for the photo community.

But Blake…at Limecuda…gave us the ability to craft a new entryway to our existing site, with a much different look and feel. A splash, if you will. Big, rotating pictures. Categories with names like, Double Take, and Amazing and Notable Humans. Limecuda is a skilled outfit that engineers simple solutions to web problems. Blake Imeson and Josh Mallard were patient, steadfast, innovative and responsive. At the early stages of this I required patience as I was like the guy who was moving into the new apartment and couldn’t figure out where he wanted to put the sofa. They came up with solution after solution. Wonderful to work with.

I made a nod to the city that has fed my eye ever since I, unwitting, unknowing, untutored, fell off the turnip truck in 1976 and ended up pounding Manhattan’s endless avenues in search of a photo or two. There’s a category called Concrete Muse. A photographic love affair with urban grit. And the talents who thrived in the city, such as legendary pop artist Keith Haring, above, who influenced a whole generation with his vision. He passed in 1990, but he is powerfully remembered.

And the beginnings of many climbs. First one, shot mostly in B&W, for the UPI. Up the famed Queensboro Bridge, getting a fresh paint job in the late 70’s.

One click….. joemcnally.com

More tk….

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Getting Started With Lightroom Classic Ep05 Histogram – Lightroom Blog

The Indispensable Guide to Lightroom CC

My latest book for Rocky Nook, looking at Lightroom CC/6 including all the new features. Available in both print and ebook forms.

Penny H: A well written and very comprehensive guide that I thoroughly recommend.
Stefan47: Even an experienced user will learn a few tips from this book.

Piet Van den Eynde: Beginners get more than enough information from this book, but even an experienced user (like I consider myself to be) can learn more than a couple of tricks.

1:1 Training and Problem Solving

Need to brush up on your Lightroom or Photoshop? Having Catalog or Missing File or Folder issues and need help? Using a variety of services, I can help you online with either.

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CoffeeShop “Vintage Book Covers 1” Fine Art Textures!

How is the week treating you so far? We are doing great, the weather is beautiful and not too cold, so we are spending a lot of time outdoors. That makes me happy. The boys took down the Christmas decorations yesterday while Paul and I were at Costco, and that did make us all a bit sad, but we are welcoming the new year. 

I made this new fine art texture set from public domain images from the NYPL Digital Collections and I LOVE THEM SO MUCH! Yes, I know I say that about many of my textures, but these are so pretty layered over images. I am a big fan of the vintage, slightly-grungy overlays, and this high-resolution set is all created from vintage book covers and edited in Photoshop.

I have another action and an impressionistic texture set coming out this week, so be sure to visit again soon! 

Download the textures toward the bottom of this post.

Do you want to download my favorite CoffeeShop PSE/Photoshop Actions and Lightroom Presets or Design Elements in one convenient zipped file AND help support this blog? Just click here for my action pack or here for all the actions/presets and professional design elements, storyboards, and textures.

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Hard Work Over Talent | Chase Jarvis Photography

“If I’m going to be in this industry, I’m going to want to be the best at it. And yet I couldn’t guarantee is that I was going to be the most talented in this business. But one thing I could guarantee is that I was going to work harder than anyone else.” -David Droga, Founder of droga5 Agency

Creative talent has always been a wispy thing. If you have more than a lion’s share, it doesn’t guarantee success. And conversely, if you have only a little talent, you still have a chance to stand out. The equalizer? Working your ass off. That way, whatever talent you’ve got under the hood will be amplified and you’ll at least have a well-earned chance at success. Hard work is where the rubber meets the road.

If you’re a professional creative, then working hard and being good at your job is the price of admission. It’s not bragging rights.

We don’t hear PGA golfer Phil Mickelson telling the press how hard he works. Instead, he wakes up every morning and practices. And then, on game day, come rain or shine, in front of 10 people or 10 million people and hits the ball right down the middle. And you know what? That’s the price of admission. You don’t get to be a pro golfer without it. Yo Yo Ma isn’t reminding us how much he’s practiced the cello. Hugh McLeod doesn’t remind us that he draws thousands of cartoons in order to produce a book. You’re not in the PGA, you’re not a concert cellist, you’re not a professional cartoonist until you have worked really hard and actually seen results.

It should be of no surprise then, that we all–you and me and the rest of us professional creatives–are subject to the same laws. Hard work is the price of admission. It’s what happens after you get in the show that really matters.—


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This podcast is brought to you by CreativeLive. CreativeLive is the world’s largest hub for online creative education in photo/video, art/design, music/audio, craft/maker, money/life and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts — Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

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Utilize Your Photo Eyes – Outdoor Photographer

Practice making photos even when you don’t have a camera in your possession

When I first got bit by the photography bug, I was hooked for life. Although it was a long time from the day I took my first picture until the time I purchased an SLR, I was always aware of the bite’s power. As I got more and more into the art, I viewed the world as though I had a viewfinder glued to my eye. I used telephoto eyes to pick out small slices of the landscape, animals in the distance and sections of buildings that were architecturally gorgeous. I used my wide-angle eyes to incorporate entire skylines and envision what they’d look like as a print. To this day, I do the same. Whether I’m in my kitchen cooking dinner or leading a safari to Tanzania, my awareness of light, composition and color is heightened thanks to photography. For this, I’m grateful as it allows me to appreciate all I witness more than most non-photographers. So where am I going with this?

In your everyday life, utilize your photo eyes. Look at your surroundings as if you, too, have a viewfinder to your eye. If the light you view is gorgeous, capture images in your inner psyche. Think about the depth of field and come up with the proper aperture for the “photo.” What about the composition? Would you grab a wide or go with a tele zoom? Would it be a vertical or horizontal? How about going a step further—what would the composition be if you captured both a vertical and horizontal?

The more often you do this, the faster you’ll be able to capture images of a fleeting animal before it runs away. Think about the shots you missed in the past because you were five seconds too late. If you practice utilizing your photo eyes, you’ll be less likely to miss the shot next time you’re out in the field with your camera since you already created the composition in your head as you approach the subject. Therefore, you’ll have the correct lens in hand and the shot will be yours. Image 

If the subject doesn’t flee, what else can you do to improve the image you just made? If you’re able to fire off a single image, that becomes your placeholder—it’s your only image of that subject you created, therefore it’s your best. Now, think about how you can make it better. What if you move a few feet to the left or right to eliminate the bright background? What if you use a different aperture to narrow the depth of field? What if you attach a flash to your camera to add fill light and a highlight to the eye? What if you got down lower so the background is more out of focus?

These are real-time questions to ponder when you’re out in the field. The key to take from this is to not restrict answering these variables to real-time scenarios. As you utilize your photo eyes with an imaginary viewfinder to your eye, answer these questions so they become innate. The more often you do, the more often you’ll come back with killer images when the real camera is in your hand and subjects are encountered.

To learn more about this subject, join me on a photo safari to Tanzania. Visit www.russburdenphotography.com to get more information.

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How To Repair Old Film Negatives in Photoshop

How To Repair Old Film Negatives in Photoshop